Best overall
Mailchimp
Email marketing, automation, audience management, and customer engagement platform for growing businesses.
$13/month
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Use case guide
Small-business email tools are ordered using ratings, starting price, automation features, and audience fit from each profile.
Ranked from profile ratings, pricing, features, use cases, audience fit, and editorial reviews.
Mailchimp helps businesses create email campaigns, automate marketing workflows, manage audiences, generate leads, and improve customer engagement through email and marketing automation.
Brevo is a marketing and sales platform that helps businesses manage email campaigns, marketing automation, CRM, SMS marketing, transactional emails, and customer communications from a single dashboard.
Kit (formerly ConvertKit) is an email marketing and audience-building platform that helps creators grow subscribers, automate email campaigns, sell digital products, and build sustainable online businesses.
ActiveCampaign is a customer experience automation platform that combines email marketing, CRM, sales automation, customer journeys, and personalized marketing to help businesses increase conversions and customer engagement.
Email marketing, automation, audience management, and customer engagement platform for growing businesses.
$13/month
All-in-one email marketing, CRM, automation, SMS, and customer engagement platform.
$9/month
Email marketing, automation, audience management, and customer engagement platform for growing businesses.
$13/month
Advanced marketing automation, email marketing, CRM, and customer experience platform for growing businesses.
$15/month
Email marketing platform built for creators, bloggers, coaches, and online businesses.
$15/month
One of the most recognized email marketing platforms, Mailchimp combines email campaigns, automation, landing pages, audience segmentation, analytics, and ecommerce marketing tools into a single platform.
Brevo combines email marketing, CRM, marketing automation, SMS, WhatsApp campaigns, transactional messaging, and customer management tools, making it a scalable solution for startups, SMBs, ecommerce stores, and growing businesses.
Kit empowers creators with email marketing, automation, landing pages, subscriber management, digital product sales, and monetization tools designed specifically for content creators, educators, coaches, and independent businesses.
ActiveCampaign helps businesses automate customer communications, nurture leads, manage sales pipelines, personalize marketing campaigns, and build customer relationships through powerful automation workflows and CRM capabilities.
| Feature | Mailchimp | Brevo | Kit | ActiveCampaign |
|---|---|---|---|---|
| Email Marketing | ||||
| Analytics & Reporting | ||||
| Landing Pages | ||||
| Marketing Automation | ||||
| Signup Forms | ||||
| Audience Segmentation | ||||
| CRM | ||||
| Email Templates | ||||
| SMS Marketing | ||||
| A/B Testing | ||||
| Analytics Dashboard | ||||
| Behavioral Targeting |
| Tool | Starting price | Free plan | Rating |
|---|---|---|---|
| Mailchimp | $13/month | Yes | 4.7 |
| Brevo | $9/month | Yes | 4.6 |
| Kit | $15/month | Yes | 4.7 |
| ActiveCampaign | $15/month | No | 4.7 |
Mailchimp remains one of the most popular email marketing platforms due to its ease of use, automation capabilities, audience management tools, and strong ecosystem. It is particularly suitable for small businesses, ecommerce brands, and organizations focused on email-driven growth. Brevo is the strongest budget-friendly option in this set.